Prices are in US dollars.
Disney+ and Hulu Raise Prices Again, Ad-Free Plans Now $21.49
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Disney today increased the prices on several of its Disney+ and
Hulu streaming plans, with the increase coming exactly one year
after Disney's last price hike.
Premium ad-free plans are $2 to $2.50 more expensive per month,
while Disney's ad-supported Disney+ and Hulu plans are $0.50
higher per month. The ad-supported Disney+ and Hulu bundle has
not changed in price, and that's what Disney is steering
customers toward.
Disney+ (Ads)
$12.49, up from $11.99
Disney+ (No Ads)
$21.49, up from $18.99
Hulu (Ads)
$12.49, up from $11.99
Hulu (No Ads)
$21.49, up from $18.99
Disney+, Hulu Bundle (Ads)
$12.99, no change
Disney+, Hulu Bundle (No Ads)
$21.99, up from $19.99
Disney+, ESPN, Hulu Bundle (Ads)
$21.99, up from $19.99
Disney+ (No Ads), Hulu (No Ads), ESPN Select (Ads)
$32.99, up from $29.99
Disney+, Hulu, HBO Max Basic (Ads)
$21.99, up from $19.99
Disney+, Hulu, HBO Max Basic (No Ads)
$34.99, up from $32.99
Bundles with ESPN or HBO Max are also $2 to $3 more expensive.
Buying a standalone Disney+ or Hulu plan is just $0.50 cheaper
per month than getting a bundle, both with ads and without.
Disney is pushing bundles because it has been merging Hulu
content into the Disney+ app to create an all-in-one experience.
When Disney+ launched in November 2019, it was priced at $6.99 per
month. It did not have ads at the time, with Disney introducing
its first ad-supported plan in 2022. Pricing for the no-ad option
has increased more than 200% in nearly seven years.
Apple's streaming TV service launched right around the same time
as Disney+ for $4.99 per month. Today, the Apple TV service is
$14.99 per month, also a 200% increase. Other streaming services
like Netflix and HBO Max raise prices regularly too.
Disney's higher prices go into effect for new subscribers today,
and for existing subscribers on their next monthly bill.
<
https://www.macrumors.com/2026/09/23/disney-plus-hulu-price-increase/>
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