The actual reason is that Disney *never* planned to bother with Doctor
Who long-term. All they wanted was a popular show to try to con more
people into signing up for their streaming service. They wanted to get
as much as they could (which was very little anyway) and then toss the
show aside and look for another show to scam potential customers with.
Report: Why Disney Dropped Doctor Who:
Big Budgets, Poor Ratings, and "Too Woke"
-----------------------------------------
Hollywood trade publication Deadline has published an in-depth
report exploring the reasons behind Disney's decision to walk
away from Doctor Who.
<
https://deadline.com/2025/10/why-disney-ditched-doctor-bbc-1236601181/>
According to the outlet, several people close to the show
described an early lack of enthusiasm from Disney. One former
Disney executive told Deadline, "It was pretty apparent from
early on that this wasn't for the long term. Everyone got the
impression that it wasn't doing what it needed to do
[on Disney+] to be sustained."
Another person close to Doctor Who added, "The writing has been
on the wall for ages. There has been a complete lack of
enthusiasm over at Disney."
Deadline's sources said the partnership quickly came under
pressure after Bob Iger returned to Disney and began cutting
costs. A former Disney executive said they soon detected "regret
at spending so much on Doctor Who," noting the show's estimated
budget of between ?6 million and ?8 million per episode. "It
certainly wasn't being shouted about as a big success," the same
source added.
An executive at BBC Studios, which oversees Doctor Who, echoed
that feeling. "It never felt like Disney were making much of a
deal about the show," they told Deadline. However, Disney
sources pushed back, telling The Times of London (as cited by
Deadline) that "a lot of marketing muscle" had been put behind
the series.
According to Deadline, Doctor Who's performance in the United
States was "far from stellar." The series failed to appear in
Nielsen and Luminate's streaming charts, and the Entertainment
Strategy Guy blog branded it one of the "flops" of 2024.
In the UK, ratings have also fallen, with viewing figures down by
around one million compared with the previous series. Someone
involved in the show admitted, "The ratings were not up to much."
A separate Doctor Who source suggested that Ncuti Gatwa "never
fully embraced" the wider responsibilities of the role. "There is
more to that role than performing," they said. "You have got to
be an ambassador for the brand and embrace being that
generation's Doctor. Matt Smith and David Tennant fully
understood the responsibility it carried."
One "well-placed industry source" claimed Doctor Who had become
"too woke for Trump's USA," suggesting Disney executives feared a
political backlash over the show's inclusive storytelling.
While Deadline noted that Disney is unlikely ever to admit that
politics played a part, the same source said this concern was
"a factor in Disney minds."
Looking ahead, a source close to the production told Deadline,
"It can be a reset and buys everyone time to make decisions,"
referring to the long gap before the next Doctor Who Christmas
special in 2026.
The financial implications of losing Disney's funding are
significant. A former Disney executive estimated that the BBC will
now be able to spend "at most ?2.5 million to ?3 million per
episode," compared with up to ?8 million under Disney. "Once you've
gone up, it's always difficult to go back down," the source said.
"You can cut budgets to a certain degree but not by so much."
However, others told Deadline that a smaller budget could actually
work in the show's favour. One former Doctor Who executive
explained, "Budget limitations used to help the idiosyncrasies of
the show. Big budgets can cause a problem, but the budget was
nowhere near as big as The Mandalorian, so they were stuck in the
middle."
While finding another American buyer may be difficult, a BBC
Studios executive told Deadline that major streamers could still be
interested. "I could make a case for any streamer wanting to create
a foothold in a world with a pre-existing fanbase," they said. "If
I'm Paramount right now, I'm losing Taylor Sheridan in 2029, and so
am thinking about IP. What else can I buy for my streamer?"
As one BBC Studios source summed up, "We're talking about a show
that has re-launched many different times and shown up in many
different places."
<
https://www.doctorwhotv.co.uk/why-disney-dropped-doctor-who-106264.htm>
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